Monday, November 07, 2011

Amazon, Now a Book Lender (Wall Street Journal)

By JEFFREY A. TRACHTENBERG And STU WOO

As the e-reader and tablet wars heat up, Amazon.com Inc. is launching a digital-book lending library that will be available only to owners of its Kindle and Kindle Fire devices who are also subscribers to its Amazon Prime program.

Amazon is launching a digital-book lending library that will be available only to owners of its Kindle devices who are also subscribers to its $79-a-year Amazon Prime program. Jeffrey Trachtenberg joins Digits to discuss how it works and why big book publishers may not be thrilled about it.

The program will be limited, at least at the beginning, in what is available to borrow. Amazon will initially offer slightly more than 5,000 titles in the library, including more than 100 current and former national bestsellers, such as Stephen R. Covey's "The 7 Habits of Highly Effective People."

None of the six largest publishers in the U.S. is participating. Several senior publishing executives said recently they were concerned that a digital-lending program of the sort contemplated by Amazon would harm future sales of their older titles or damage ties to other book retailers.

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1 comment:

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