From April 4, 2006 New York Times:
Progress in Distributing New Book Formats By MOTOKO RICH
"Efforts to bring readers new formats for books are continuing as Sony
Electronics announced a deal yesterday to sell its much vaunted Sony
Reader in 200 Borders stores when the Reader begins sales in midsummer
(a delay from original plans for spring). Borders will be the only book
chain to sell the Reader at first. It will also be available at
SonyStyle stores and online, and will cost $300 to $400. Borders will sell
accessories and prepaid cards to use when downloading the books from Sony's Web site (connect.com). Several thousand titles will be available for the Reader..."
Copyright 2006 The New York Times
