6M not smoking the podcasting dope: Pew study numbers questioned

TechDirt reported yesterday that not only are the Pew numbers on podcasting inflated, but that they were cognizant of the misrepresentation from the start:

In fact, the research director behind the study clarifies (after the fact, of course) that the study actually asked people: "if they had ever downloaded a podcast or radio Internet program." So, out of 200 people, they got 60 to admit that they had maybe at some point downloaded an internet radio program (which is not necessarily the same thing as podcasting) -- and from that they put out a report with the headline that "6 million American adults have listened to podcasts."

tags: podcasting, internet