Designed to take Cell beyond the printed page, mobile phone users were offered a membership to join the Stephen King VIP Club via text message.
VIP Club members received a voice message from Stephen King himself, as well as weekly messages with trivia, sweepstakes, and other Cell-related content.
King also hosted a podcast with a reading from the thriller novel.
There is also premium content for sale, like wallpapers and Stephen King talk-tones
Can you fear me now? (from Slate.com)