Tuesday, March 28, 2006

Mobile Marketing Association Mobile User Stats

Mobile Marketing Association Mobile User Stats

Mobile phone subscribers worldwide have reached 1.4 billion, surpassing land lines subscribers.

There are 193 million mobile subscribers in the US, nearly 95% of active mobile phones support text messaging, and 62% of subscribers use it.

US mobile subscribers are exchanging almost 7 billion text messages a month, compared to 2.5 billion a year ago. And this is just a shade of what’s its likely to be, given that there are 350 billion text messages exchanged worldwide every month.

About 80% of new phones shipped are capable of full web surfing, and already about 5% of phone users are maintaining a data plan on their phone or handheld to enable 24/7 surfing.